DSDN101 - Project 3 - Stopmotion - Final Clip - Handin

My final clip has been uploaded to Vimeo at the following link. Sustainable Design Stopmotion. 

I feel i have exceeded my own expectations of what i wanted to achieve with this project. I was able to successfully integrate the imagery of design sustainability with the speech and self-composed soundtrack. I used after effects to edit and render my clip and was able to achieve an aesthetic that is consistent with the imagery. I used a light writing technique in after effects to enhance the transitions of the paper forms and a strobe effect that increases to the climax of the clip. I then color corrected the clip to homogenize the aesthetic as a whole. The result, I believe is an visually interesting stop motion clip that discusses the importance of sustainable design.

DSDN101 - Project 3 - Development - Sound

For the audio of my stop motion clip i decided to compose my own soundscape and add speech over the top in Logic Pro 9. I used vst midi synths for the ambient strings then a text to speech engine for the spoken word.

DSDN101 - Project 3 - Group Task 2

15 Second Clip Here

Company Name: Spot Cleaning Company

Provides: A solution for cleaning up messes that is so efficient and effective that it removes every trace of the mess in a fraction of the time as other similar cleaning solutions.

Target Audience: 20 - 40 age group with little time or patience when it comes to having to clean up messes.

Slogan: “Clean up the mess”

The intentions of this advertisement is to sell a cleaning solution to the target demographic and differentiate the Spot Cleaning Company from other companies who sell similar solutions. 

This advertisement targets its audience with strong visuals and sound that grabs their attention and leaves a lasting impression in their minds, so that the next time they need a cleaning solution the Spot Cleaning Company advertisement will instantly spring to mind.

The advertisement shows coke, paint, wood shavings, PVA glue and paper being spilt, spurted, dropped and mixed together on a white backdrop to the sound of classical music, and the video has a dirty quality feel to it which gives it an arty feel and further enhances the mess making. The final scene of a clean white backdrop with only the company slogan and the type of product on offer is cut to quickly with the music being cut off. 

The idea of cutting to the white backdrop so abruptly is to show the audience that the Spot Cleaning Company’s cleaning solution is so efficient and effective that it cleans up a big mess in no time at all, and leaving no evidence that there was ever a mess there.

DSDN101 - Project 3 - 300 Word Design Standpoint

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world.

The "Venus Project" and its founder Jaques Fresco, have been a major influence towards my ideas of sustainable design. Fresco is an industrial designer and has fashioned a concept for a civilization "that offers a comprehensive plan for social reclamation in which human beings, technology and nature will be able to coexist in a long term, sustainable state of dynamic equilibrium" (The Venus Project, 2012). I believe this concept of  a utopian future through sustainability is a positive concept to work towards as young designers 

The movement of environmentalism to cinema has also been a major influence for this animation. Films like 11^th hour, An inconvenient truth, A Crude Awakening and Earthlings have made a global environmental consciousness even more achievable. Cinema is a powerful tool and has the ability to relate with the masses more than a magazine or journal article can. It was the main influence towards the way I have began to think as a environmentally conscious design student and I hope to be able to relate these ideas to my peers using my animation.

The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. I want the semiotics in my animation to be a complete derivative of the idea of sustainable design without needing sound to explain it.  In conjunction with the symbolism I feel having a narration on the ideas behind sustainable design will add to the informative aesthetic. 

Sources: 

The Venus Project. (2012) The Venus Project: Beyond Poverty, Politics and War. Retrieved From: http://www.thevenusproject.com/

Gelpke, B. Mccormack, R. Caduff, R. (Producers & Directors). (2006) A Crude Awakening [Film]. Los Angeles: LP.

Conner, L. Conners, N. (Producers & Directors). (2007) The Eleventh Hour [Film]. Burbank: Warner. Brothers

Monson, S. (Director). (2005) Earthlings [Film]. Burbank, National Earth.

Guggenhiem, D. (Director). (2006) An Inconvienent Truth [Film]. Los Angeles, Paramount. 

 

DSDN101 - Project 3 - Final Storyboard

DSDN101 - Project 3 - Test Clip

Test Clip On Vimeo

This clip is using the setting, software and camera i will use in my final clip. However the motions and objects in this clip are only to trail these settings.

DSDN101 - Project 3 - Development

This will be the text that will be narrated over the top of my animation...

"To achieve global sustainability we must capitalize the fact that waste is our most abundant resource. As future designers we will one day take on the responsibility of sustaining a healthy global living environment for future generations. We must generate a new way of seeing sustainable design. Continuously develop more efficient ways of recycling, turn old products into new designs, and safely return the bi products back to nature."

DSDN101 - Project 3 - Final Proposal

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world. The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. In conjunction with the symbolism I feel having written text quotes interwoven in the narrative will add to the informative aesthetic.

My animation will be a metaphor that displays and environmentally conscious design process outlining the various considerations required. The stages i will be highlighting are where the required materials for the final design come from, how the use of the final product will affect the environment, what bi-products are formed in the creation of the product and where the product will end up when it is no longer needed.

The preface of my animation is a piece of paper on a desk that is discarded into a rubbish bin. The bin then becomes alight using the technique of light writing. The ball of rubbish then proceeds to roll down the stairs and out the door, transforming into different forms of origami along the way. This process will represent the idea of reuse of materials. The ball of rubbish then forms a paper plane which flies out the door and into the garden where it becomes buried in leaves and grows into a tree. This is the closing animation i will use to reflect the importance of biodegradable materials in the design process. The title will then become lit up in light writing "Sustainable Design, A New Way Of Seeing." This will be my only text displayed in the entire animation as i will be using a narrator to recite text of the importance of sustainability in design. 

DSDN101 - Project 3 - Storyboard Concepts

I have created 3 storyboard which all three contain a breakdown of all my precedence's ideals of sustainable design. I feel the top frame has the most potential for development and intertwining of metaphor and facts that will convey a sense of awareness of sustainable industrial design amongst designers.

DSDN101 - Project 3 - Precedence

 Jacque Fresco and The Venus Project 

"The Venus Project offers a comprehensive plan for social reclamation
in which human beings, technology and nature will be able to
coexist in a long term, sustainable state of dynamic equilibrium" - The venus project's website  

The Venus Project and its founder industrial designer Jacque Fresco are preaching sustainability in the form of offering a parallel system to democracy. By being an industrial designer himself, Fresco understands fully the importance of sustainable design. A prime example is his design for a self energy generating bullet train. It is this exact way of thinking and applying it into all design processes that i am trying to convey in my animation. 

DSDN101 - Project 3 - Precedence

David Suziki

"Economists don't include all of the things that nature does for us for nothing. Some technologies would never be able to do what nature does. For example, pollinating all of the flowering plants. What would it cost us to take carbon dioxide out of the air and put oxygen back in, which all the green things do for us for nothing? It's possible to do a crude estimate of what it would cost us to replace nature. Well, it turns out, [one researcher] estimated it would cost us $35 trillion a year to do what nature is doing for us for nothing. Now to put that in perspective. If you had added up all of the annual economies of all the countries in the world at that time, it would come to $18 trillion. So, nature is doing twice as much service for us as the economies of the world. And in the madness of conventional economics, this is not in the equation." —David Suzuki, geneticist and broadcaster.

Suziki has offered a bottom line to the world by saying we cannot afford to replace nature. I find this face very chilling and will try to include parts of the above quote in my animation to drive home the importance of sustainability in design. 

DSDN101 - Project 3 - Precedence

These products are a common site around campus and not only are they they amongst the most popular laptops on the market today but one of the greenest. Apple is taking steps towards not just becoming a carbon zero company, but making sure its products are as close to bio degradable as the technology allows. The Apple designers should be taken as major role models to us as design students. Not just for their close to perfect aesthetic designs but for the way they are looking towards the future of sustainable design. They will be used as one of the key information examples in my animation. 

DSDN101 - Project 3 - Precedence

Kaboom by PES

I find this stop-motion by the animation artist PES to be a very effective animation by the way he uses semiotics. The animation itself is a reenactment of the Hiroshima bombing in world war two. PES uses various household objects to make up the animated models. These objects are of very little relevance to the context of the story but somehow the viewer gains a clear view of what the animation is about as animation transforms them into symbols we relate to as the viewer. This use of semiotics is something i would like t o replicate in my animation as it is another metaphor for "Seeing differently" and would give my animation its self more depth and help enforce my messages in my animation.  

DSDN101 - Project 3 - Precedence

The 11th Hour - Motion Picture

The 11th hour is a motion picture, produced my Warner Brothers that investigates our effect on the environment as human beings. It goes into details about how the resources we consume are not being sustained. As well is illustrating the problems associated with the way mass production consumes our resources it also gives valuable solutions to the way designers think about the materials they use. This is an attempt to create a consciousness for where the materials used in products are coming from and where they will end up once used amongst consumers. I will use these ideals to attempt to raise awareness of sustainability in my animation to produce "A new way of seeing" amongst industrial designers.

DSDN101 - Project 3 - Draft Proposal

Draft Proposal for Project 3

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture, and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world. The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. In conjunction with the symbolism I feel having written text quotes interwoven in the narrative will add to the informative aesthetic. 

DSDN101 - Project 3 - Brainstorm