DSDN101 - Project 3 - 300 Word Design Standpoint

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world.

The "Venus Project" and its founder Jaques Fresco, have been a major influence towards my ideas of sustainable design. Fresco is an industrial designer and has fashioned a concept for a civilization "that offers a comprehensive plan for social reclamation in which human beings, technology and nature will be able to coexist in a long term, sustainable state of dynamic equilibrium" (The Venus Project, 2012). I believe this concept of  a utopian future through sustainability is a positive concept to work towards as young designers 

The movement of environmentalism to cinema has also been a major influence for this animation. Films like 11^th hour, An inconvenient truth, A Crude Awakening and Earthlings have made a global environmental consciousness even more achievable. Cinema is a powerful tool and has the ability to relate with the masses more than a magazine or journal article can. It was the main influence towards the way I have began to think as a environmentally conscious design student and I hope to be able to relate these ideas to my peers using my animation.

The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. I want the semiotics in my animation to be a complete derivative of the idea of sustainable design without needing sound to explain it.  In conjunction with the symbolism I feel having a narration on the ideas behind sustainable design will add to the informative aesthetic. 

Sources: 

The Venus Project. (2012) The Venus Project: Beyond Poverty, Politics and War. Retrieved From: http://www.thevenusproject.com/

Gelpke, B. Mccormack, R. Caduff, R. (Producers & Directors). (2006) A Crude Awakening [Film]. Los Angeles: LP.

Conner, L. Conners, N. (Producers & Directors). (2007) The Eleventh Hour [Film]. Burbank: Warner. Brothers

Monson, S. (Director). (2005) Earthlings [Film]. Burbank, National Earth.

Guggenhiem, D. (Director). (2006) An Inconvienent Truth [Film]. Los Angeles, Paramount.