DSDN101 - Project 3 - Development - Sound

For the audio of my stop motion clip i decided to compose my own soundscape and add speech over the top in Logic Pro 9. I used vst midi synths for the ambient strings then a text to speech engine for the spoken word.

DSDN101 - Project 3 - Final Storyboard

DSDN101 - Project 3 - Test Clip

Test Clip On Vimeo

This clip is using the setting, software and camera i will use in my final clip. However the motions and objects in this clip are only to trail these settings.

DSDN101 - Project 3 - Development

This will be the text that will be narrated over the top of my animation...

"To achieve global sustainability we must capitalize the fact that waste is our most abundant resource. As future designers we will one day take on the responsibility of sustaining a healthy global living environment for future generations. We must generate a new way of seeing sustainable design. Continuously develop more efficient ways of recycling, turn old products into new designs, and safely return the bi products back to nature."

DSDN101 - Project 3 - Final Proposal

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world. The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. In conjunction with the symbolism I feel having written text quotes interwoven in the narrative will add to the informative aesthetic.

My animation will be a metaphor that displays and environmentally conscious design process outlining the various considerations required. The stages i will be highlighting are where the required materials for the final design come from, how the use of the final product will affect the environment, what bi-products are formed in the creation of the product and where the product will end up when it is no longer needed.

The preface of my animation is a piece of paper on a desk that is discarded into a rubbish bin. The bin then becomes alight using the technique of light writing. The ball of rubbish then proceeds to roll down the stairs and out the door, transforming into different forms of origami along the way. This process will represent the idea of reuse of materials. The ball of rubbish then forms a paper plane which flies out the door and into the garden where it becomes buried in leaves and grows into a tree. This is the closing animation i will use to reflect the importance of biodegradable materials in the design process. The title will then become lit up in light writing "Sustainable Design, A New Way Of Seeing." This will be my only text displayed in the entire animation as i will be using a narrator to recite text of the importance of sustainability in design. 

DSDN101 - Project 3 - Precedence

 Jacque Fresco and The Venus Project 

"The Venus Project offers a comprehensive plan for social reclamation
in which human beings, technology and nature will be able to
coexist in a long term, sustainable state of dynamic equilibrium" - The venus project's website  

The Venus Project and its founder industrial designer Jacque Fresco are preaching sustainability in the form of offering a parallel system to democracy. By being an industrial designer himself, Fresco understands fully the importance of sustainable design. A prime example is his design for a self energy generating bullet train. It is this exact way of thinking and applying it into all design processes that i am trying to convey in my animation. 

DSDN101 - Project 3 - Precedence

David Suziki

"Economists don't include all of the things that nature does for us for nothing. Some technologies would never be able to do what nature does. For example, pollinating all of the flowering plants. What would it cost us to take carbon dioxide out of the air and put oxygen back in, which all the green things do for us for nothing? It's possible to do a crude estimate of what it would cost us to replace nature. Well, it turns out, [one researcher] estimated it would cost us $35 trillion a year to do what nature is doing for us for nothing. Now to put that in perspective. If you had added up all of the annual economies of all the countries in the world at that time, it would come to $18 trillion. So, nature is doing twice as much service for us as the economies of the world. And in the madness of conventional economics, this is not in the equation." —David Suzuki, geneticist and broadcaster.

Suziki has offered a bottom line to the world by saying we cannot afford to replace nature. I find this face very chilling and will try to include parts of the above quote in my animation to drive home the importance of sustainability in design. 

DSDN101 - Project 3 - Precedence

These products are a common site around campus and not only are they they amongst the most popular laptops on the market today but one of the greenest. Apple is taking steps towards not just becoming a carbon zero company, but making sure its products are as close to bio degradable as the technology allows. The Apple designers should be taken as major role models to us as design students. Not just for their close to perfect aesthetic designs but for the way they are looking towards the future of sustainable design. They will be used as one of the key information examples in my animation. 

DSDN101 - Project 3 - Precedence

Kaboom by PES

I find this stop-motion by the animation artist PES to be a very effective animation by the way he uses semiotics. The animation itself is a reenactment of the Hiroshima bombing in world war two. PES uses various household objects to make up the animated models. These objects are of very little relevance to the context of the story but somehow the viewer gains a clear view of what the animation is about as animation transforms them into symbols we relate to as the viewer. This use of semiotics is something i would like t o replicate in my animation as it is another metaphor for "Seeing differently" and would give my animation its self more depth and help enforce my messages in my animation.