DSDN101 - Project 3 - Final Proposal

Using the umbrella of Industrial design I will produce my 30 – 40 second clip as an attempt to raise awareness of sustainable design within mass production. In a growing global culture and at the crossroads of the foreseeable future of this planets conservation sustainable and environmentally friendly design is needed now more than ever. It is our responsibility are future designers to spread awareness of the consequences the environment will face if we do not create stability with how much resources we are using and giving back. By starting to consider sustainable design as students, we can manifest into a generation of environmentally conscious designers that have adapted to a changing world. The symbolism I will use in my animation will be key to the ideas of sustainable mass production and design, and will represent “A new way of seeing”. In conjunction with the symbolism I feel having written text quotes interwoven in the narrative will add to the informative aesthetic.

My animation will be a metaphor that displays and environmentally conscious design process outlining the various considerations required. The stages i will be highlighting are where the required materials for the final design come from, how the use of the final product will affect the environment, what bi-products are formed in the creation of the product and where the product will end up when it is no longer needed.

The preface of my animation is a piece of paper on a desk that is discarded into a rubbish bin. The bin then becomes alight using the technique of light writing. The ball of rubbish then proceeds to roll down the stairs and out the door, transforming into different forms of origami along the way. This process will represent the idea of reuse of materials. The ball of rubbish then forms a paper plane which flies out the door and into the garden where it becomes buried in leaves and grows into a tree. This is the closing animation i will use to reflect the importance of biodegradable materials in the design process. The title will then become lit up in light writing "Sustainable Design, A New Way Of Seeing." This will be my only text displayed in the entire animation as i will be using a narrator to recite text of the importance of sustainability in design.